ARM YOURSELF with a slouchy bag.

13Jan09

Posted by: Nae

So I am officially out of holiday hiatus. It’s a good thing we have Raine to keep the momentum going on the Blaahg! Here is a little something from Saks. They recently re-branded and I think we should get out our furry Russian hats and celebrate the fantastic design. The re-branding was done by Shepard Fairey who was inspired by the work of  Rodchenko when designing the new campaign.

“Saks Fifth Avenue, which has surely felt the recession’s sting, is taking just such a fist-raising stand with its spring marketing. The campaign is inspired by the bold graphic designs and propaganda spirit of Constructivist art–although it is intended to be tongue-in-cheek.” The New York Times Click for the entire article

Filed under: Design, Print Design, Typography   |  Leave a Comment
Tags: Branding, graphic design, Obey, Print Design, Saks, Shepard Fairey, Typography